Unilever Invests in Company That Manages Influencers — WSJ

The investment is largely an effort to better understand influencer marketing, which Unilever continues to use on a large scale, according to the company.

Unilever criticizes, in other words, because it cares.

“We very much love working with influencers because, as you know, they’re very influential in driving consumer opinion,” said Vasiliki Petrou, executive vice president at Unilever and group chief executive at Unilever Prestige, which comprises brands including Dermalogica, Living Proof and Kate Somerville.

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